Bio

Johanna Laracuente is a fashion stylist, born and raised in Puerto Rico, with more than 10 years of experience. Her trajectory began in Miami in 1995 where she began studies in Fashion Merchandising and Visual Arts in the Miami International School of Arts and Design, formerly known as International Fine Arts College (IFAC). Here she explored her abilities as a stylist with magazines such as Ocean Drive and Fashion Spectrum as well as runway shows for Saks Fifth Avenue and Burdines.

Upon acquiring her degree in 1998, she began designing window displays for renowned luxury retailer, Neiman Marcus in Bal Harbour Shops, FL, The youngest person to hold that post, Johanna was the winner of an NM best award for overall presentation at a nation wide company ceremony in 1999. As her reputation as a talented runway stylist/ producer grew, she was asked by the corporate Fashion Office Director, to style runway shows for the likes of Carolina Herrera and Badgley Mischka for store sponsored galas and charity luncheons from Palm Beach to Miami.

Her talent and strong work ethics help her become one the Head stylists for the "Fashion Week of the Americas", an event organized in Miami, to promote Hispanic designers in the US, for the next 4 years.

In 2000 she relocated to New York, where for the last 7 years she has been working with artists like Ricky Martin, Daddy Yankee, RBD, Fal Out Boy and Gavin Degraw, She has contributed her services as stylist, consultant and market editor for magazines such as People en espanol, Latina, In Style, Mens Vogue, Blender and Stuff. In addition she has worked production during New York Fashion Week for designers like Oscar de la Renta, Carlos Campos, and Osmani Laffita with whom she traveled to Prague and the Ukraine.

A makeover specialist, the Puerto Rican artist, is a regular in People en espanol's " El Cambio"and AOL Latino's  "Ponte Coqueta", as well as tv segments for Univision and Telemudo, advising every day people how to look and feel their best.  " Theres something so gratifying about seeing the face of a person after a makeover, how their self esteem goes through the roof!", the fashionista shares. " Im living proof that you don't have to be a size 2 to feel and look your best"  she adds.  A regular in shows for Univision and Telemudo, shes currently the National Latin media spokesperson for Lane Bryant, the largest plus size company in the US.

Wardrobe stylist for videos, independent films and musicals in both the Latin and International market, Ms. Laracuente has put her mark in this very competitive field, without ever forgetting her little island, which she visits often and contributes to the local industry.

Client Roster

Celebrities

Alfonso Herrera ( RBD)

Amigos Invisibles

Andres Levin (Yerba Buena, Producer)

Barabara Bermudo ( Primer Impacto)

Big and Rich

Blanched Ryan (Open Water)

Bo BIce (American Idol)

Calle 13

Carol Alt

Circo

Daddy Yankee

Dennisse Quinones ( ex- Miss Universe, actress)

Eva Mendez

Empire Isis

Eglantina Zing (MTV VJ)

Fall Out Boy

Gavin Degraw

Gail Harolds (Queer as Folk)

Gio ( Winner "Voces the America")

Jean

La India

Lionel Richie

Lupe Ontiveros

Mary J. Blige

Paulina Rubio

RBD

Ricky Martin

Roselyn Sanchez (Without a Trace)

Snoop Dog

Zuleyka Rivera (MIss Universe 2006)

Film

"Domino" (short film)

"The Hicks" (TV pilot)

"Hamptons Bikini Bloodbath" (TV pilot)

"The Sublet" (short film)

Commercials

Ericsson

Orangina

Music Videos

Bone Thugz and Harmony- "Everyday"

Daddy Yankee featuring Snoop Dog-  "Gansta Zone"

Empire Isis- "What You Say Bout That"

Gavin De Graw- "Follow trough"

LDA featuring Zion and Lenox "Te invitan al party"

Most Valuable Playas- "Bounce"

Magazines/ Print

Blender

Caras

Elle

Flaunt

Gentleman’s Options

In Style

Latina

Loft

Mens Vogue

New York Post

Papier Doll (online)

People en español

Stuff

Skin Deep

WWE

Catalog/ Advertising

Be & D handbags

Carolina Herrrera Fall 06 campaign

Goodies

JC Penney’s

L.A.M.B by Gwen Stefani

Macy’s

Marshal Field's

Neiman Marcus

Nordstrom

Orangia

Parisian’s

Quiltex (kids)

Spiegel

Fashion Shows

Angel Sanchez

Anna Sui

Badgley Mishka

Betsey Johnson

Calvin Klein

Carlos Campos

Carolina Herrera

Chado Ralph Rucci

Chanel

Cristina Perrin

Cynthia Rowley

Donna Karan

Escada

Jill Stuart

Keith Michaels

Luis Antonio

Marc Jacobs

Michael Kors

MR by Mirtha Rubio

Oscar de la Renta

Ralph Lauren

Swimwear Show (Miami)

Tommy Hilfiger

Osmani Lafitta

Head stylist

New York

Miami

Prague, Czech Republic

Ukraine, Russia

San Juan, PR Fashion Week

Head stylist for MR by Mirtha Rubio

2003-2005

Fashion Week of the Americas- Miami

Showcase for Latin American designers

Head stylist

1999-2002

MTV’s Fashionably Loud

Fashion Assistant

2001 New York

1999/00 Miami